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Paramount's first stage to screen adaptation, and the film debut of the Marx Brothers. 
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The Gamby-Hall Girls, Motion Picture News (June 28, 1929)

Date of Release: Aug 3, 1929 
Studio: Paramount 
Director: Joseph Santley 
Screenplay: Morrie Ryskind 
Music: Irving Berlin, Frank Tours (music director) 
Choreography: Chester Hale, Maria Gambarelli
Leading Actors: Groucho Marx (Hammer), Harpo Marx (Harpo), Chico Marx (Chico), Zeppo Marx (Jamison), Mary Eaton (Polly), Oscar Shaw (Bob), Kay Francis (Penelope), Margaret Dumont (Mrs. Potter), Cyril Ring (Yates), Basil Ruysdael (Hennessy), Sylvan Lee (Bell captain), Alan K. Foster Girls (Dancers), Gamby-Hall Girls (Dancing bellhops)

By 1929, thanks to Minnie Marx’s management of her sons, the Marx Brothers were already household names on the vaudeville circuit and on Broadway. The Cocoanuts was a successful stage musical with a book by George S. Kaufman and Morrie Ryskind, and music by Irving Berlin. The musical opened in December 1925 and ran for just under a year. It was revived on Broadway in 1927, and toured nationally for two years. It is still performed today.

The Cocoanuts was the Marx Brothers’ first film with Paramount, but actually the second film they had made. The first, Humor Risk, was filmed in 1921 and never released. 

​The film version of The Cocoanuts was Paramount’s first stage to screen adaptation, and filmed at Paramount’s Long Island studio in under three months. Critics overall loved the result, praising the comedy of the Marx Brothers and the successful transition of their material from stage to screen. 
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Detailed window display, Motion Picture News (Dec 7, 1929)

Paramount ensured The Cocoanuts was well advertised. Promotions included newspaper ads, special window displays, and tie-ins with locals businesses such as “Cocoanut Sundaes” at soda bars. Theaters were also encouraged to develop their own advertisements. The Paramount Theatre in Omaha employed trucks with huge banners to drive through town. Another theatre placed a radio in front of the theatre “which sang all the songs… and also showed how the audience laughed and clapped over the Marx Brothers.” At the New Jersey State Fair, the Lincoln Theatre distributed an impressive 20,000 heralds, and also had two pajama-clad men carrying promotional umbrellas strolling through the crowds. 

​Although promotions describe the film as a “musical comedy,” and ads heralded The Cocoanuts as the first musical comedy straight from Broadway to film, the AFI catalogue lists The Cocoanuts as a “comedy,” and not as a musical. The Cocoanuts is one of the stronger musicals of 1929 and, like Hearts in Dixie, I’m glad I didn’t omit it from my list. As Hugh Castle wrote in the film journal Close Up (Vol. 4, No. 4, Oct 1929) “Cocoanuts is the best effort to date to make a screen musical comedy."
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Motion Picture News (July 20, 1929)

The film holds up remarkably well compared to other films from this period, but getting through it is an effort. 

Despite a score composed by Irving Berlin, the songs are mediocre. According to a 
Marx Brothers website, Groucho “teased Irving Berlin about not having been able to give them even one hit song for the show.” The main love song, “When My Dreams Come True” starts out as a pleasant duet, but is repeated ad nauseum. Mary Eaton’s eyebrow athletics during the first rendition are hysterical, and it is difficult to determine if the eyebrow movements are intentional or an unfortunate habit. 

Apart from providing light entertainment, the songs do little to advance the plot or develop the characters. “The Monkey Doodle-Doo” is a fun light-hearted song and dance number. “I Want My Shirt” set to the melody of “Habanera” from Carmen is a fun moment late in the film that is better captured than the rest of the singing. 

Each dance number, choreographed by Chester Hale and Maria Gambarelli and featuring the talented (all-white) Gamby-Hall Girls is highly polished. Chester Hale was an incredibly prolific choreographer who completed his training with the Ballet Russe with the likes of Anna Pavlova and Vaslav Nijinsky. He worked predominantly in New York creating large spectacles including the Ice Capades. Hale only had a short stint in Hollywood, as he found the studio system stifling. 

Maria Gambarelli was a prima ballerina for the Metropolitan Opera who also appeared in three Hollywood films, Hooray for Love (1935), Here’s to Romance (1935), and Doctor Antonio (1939). Gambarelli created Gamby’s Girls, a “precision ballet” group that were the pre-cursor to the Rockettes. 

The Gamby-Hall Girls seems to have been created specifically for The Cocoanuts, as there is no other reference to this group in other films or on Broadway. It is likely the dancers were a mix of girls from the Chester Hale Dancers and Gamby’s Girls. 

Unfortunately, the filming falls short with strange camera angles that often cut off the dancers’ heads and feet. An exception to the poor filming is “Ballet Music,” which begins with an aerial shot of the dancers forming a human kaleidoscope — a year before Busby Berkeley’s film debut. The shot is well executed, and according to New York Times reviewer Mordaunt Hall, “This sequence proved so engaging that it elicited plaudits from many in the jammed theatre.”

The costumes are truly gorgeous. Each number features more elaborate costumes than the last, opening with bathers at the beach, moving on to cute bellboy outfits, and culminating in stunning 18th century Spanish dresses. The designer is unfortunately uncredited, but it is feasible Charles Le Maire, who worked on the original Broadway production, also did the film. He worked on nearly 300 films as wardrobe director and designer, was nominated thirteen times for an Oscar for Best Costume Design, and won for All About Eve (1950), The Robe (1953), and Love is a Many Splendored Thing (1955). 
This was the only online clip I could find of the dancing. Ignore the music, revel in the routine! 
The best aspect of The Cocoanuts is, of course, the comedy. Groucho’s fast-paced, wise cracking, witticisms come across beautifully, and his performance is a highlight of the film. 

Harpo is another highlight. His clowning is superb, and despite fears at the time that his comedy would not translate from stage to screen, plays well on camera. In addition to the clowning, we are treated to Harpo’s clarinet and harp playing. An instrumental reprise of “When My Dreams Come True” played on the harp, begins in earnest and rapidly descends into a manic and rapid variation of the melody. The scene doesn’t contribute to plot or character development and exists purely to show off Harpo’s virtuosity, but how lucky we are to have it on film! 

We are also treated to Chico’s piano playing with “Gypsy Love Song.” Like Harpo’s number, Chico’s solo has no point in the plot, but he delivers a wonderful performance.  

Despite the fast pacing of the dialogue, The Cocoanuts suffers from a poorly paced script. There is little to no character development, and we have no reason to invest emotionally in any of the characters. Interestingly, the script makes use of the device of  romantic couple/comedic couple duos. 

I had never seen a Marx Brothers comedy until now. It was fun to finally be able to see for myself why they have such a huge legacy and influence. With its gorgeous costumes, wonderful dance routines, and wise-cracking humor, The Cocoanuts sets a solid standard for the musical comedies to come.
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